Criar um Site Grátis Fantástico


Total de visitas: 13539
Understanding Digital Marketing: Marketing
Understanding Digital Marketing: Marketing

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian Ryan, Calvin Jones

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation



Download Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation




Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Damian Ryan, Calvin Jones ebook
Format: pdf
Publisher:
Page: 304
ISBN: 0749453893, 9780749453893


PALO ALTO, Calif., September 27, 2012 -- Autonomy, an HP Company, today announced that TransUnion, the global leader in credit information, relies on Autonomy's digital marketing suite to deliver an engaging, helpful, and compelling online "We appreciate the collaborative approach from the team at Autonomy - they are focused on helping us design, create, and test successful digital marketing strategies that serve our customers and ultimately lead to increased conversions.". According to the Marketing Leadership Council, on average, customers progress 60% of the way through the purchase decision-making process before engaging a sales-rep. The digital marketing One of the patterns we're currently seeing in new Digital markets is that at first there is plenty of tactical activity at the expense of an overall Digital Marketing Strategy ie a deeper and holistic understanding of the role of digital as part of the whole 360° marketing effort. 78% of Companies have thus modified their B2B marketing strategies to include the digital channels and platforms like email, social media, content marketing, etc. There has been an explosion in new solutions to help marketers but how do they decide the most important aspect of digital marketing to focus on? Real-time personalisation to engage new visitors? With so many different aspects to achieve, no wonder marketing teams feel under pressure when implementing a digital strategy. Targeted By developing a thorough understanding of their visitors, marketers can begin tailoring every email campaign they issue. So, you launch a Facebook and LinkedIn account, try your As most marketers know, the lower in the funnel that you can help your sales team engage their clients in social marketing activities, the easier it is to demonstrate your social marketing strategy to customer acquisition and retention. Others take it a step further to add a Social Media presence on Twitter and Facebook or even building brand awareness via banner ads and lead generation via Google AdWords. To improve the relationship-building process, establish a strong brand presence and drive lead generation and nurturing. Just about every B2B marketing executive is under pressure by their c-level leadership to explain and defend their digital strategy.

More eBooks:
So wird's gemacht. Bd. 117: Ford Focus von 10 98 bis 10 04. Pflegen - Warten - Reparieren book download
Cells, Gels and the Engines of Life download